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MUHAMAD FACHMY RIZHALAH Pengarang Agus Hitopa Sukma,S.H.,M.I.Kom Dosen Pembimbing 1 Alamsyah S.Sos,M.I.Kom Ketua Penguji/Penguji 1 Misnan S.S,M.I.Kom Anggota 1/Penguji 2 Alfan Bachtiar S.Sos,I.M.I.K Anggota 2/Penguji 3

PT.Ace Hardware Indonesia's Marketing Public Relations Strategy Through the Amazing Helpful Service Program is a new program implementation to help provide information presentation regarding the results of customer service research surveys at Ace Hardware Indonesia, Radio Dalam Branch. In the current pandemic condition PT. Ace Hardware Indonesia was able to make a new breakthrough in the socialization system that was carried out for all of its employees. In addition, changes in customer shopping behavior patterns were an important reason why this new concept was created. Creating loyal customers who come to shop again at the nearest Ace Hardware store or that customers usually visit. "Quality of service will be winner", a company that manages service to customers as well as possible to get the final result, namely customer satisfaction, is a company that wins business competition. The research approach used is a qualitative approach. This study used data collection methods by collecting employee and customer data from Ace Hardware Indonesia, Radio Dalam Branch, interviewing the Store Manager Ace Radio Dalam, and direct observation of the Marketing Public Relations process at Ace Hardware, Radio Dalam Branch. Researchers will also conduct data analysis through previous research articles. Through the Amazing Helpful Service Program PT. Ace Hardware Indonesia, Radio Dalam branch, has applied PENCILS theory in building corporate image and increasing customer loyalty.