Soft Copy
STRATEGI KOMUNIKASI PUBLIC RELATIONS PT WIJAYA KARYA (PERSERO) TBK DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI INSTAGRAM
- Bagikan:
The development of information and communication technology has made online
media, especially social media, a medium to be utilized Corporate Secretariat
PT Wijaya Karya (Persero) Tbk as a step in enhancing the company's positive
image. This research was conducted to find out "How the communication
strategy public relations applied Corporate Secretariat PT Wijaya Karya
(Persero) Tbk. in improving the company's image through Instagram?” This
study aims to determine the communication strategy public relations applied
Corporate Secretariat PT Wijaya Karya (Persero) Tbk. in improving the
company's image through Instagram. The concept used in this study is the
concept of the four stages of the work process public relations which includes
collection, planning, implementation and evaluation. The research method used
is a qualitative method with a descriptive analysis approach. The collection of
data used in this study is by observation, interviews, documentation and
literature study. Based on the research results, it can be concluded that
Corporate Secretariat PT Wijaya Karya (Persero) Tbk in managing Instagram
social media to improve the company's image uses four stages, namely searching
for information for materials that will be used as content to be disseminated.
Second, content planning and compiling content from the information obtained.
Third, the implementation and communication stage, the process of uploading
content to interacting with the public. And the last is evaluation, this stage
assesses feedback obtained from the public.is evaluation, this stage assesses
feedback obtained from the public.
Detail Information
| Item Type |
Bachelor's Thesis
|
|---|---|
| Penulis |
RAHMAH FEBRIANTY - Personal Name
|
| Student ID/NPM |
03201940057
|
| Dosen Pembimbing |
Agus Hitopa Sukma, S.H, M.I.Kom - - Dosen Pembimbing 1
|
| Penguji |
Misnan, S.S., M.I.Kom - - Ketua Penguji/Penguji 1
Iswahyu Pranawukir S.Sn,M.Ikom - - Anggota/Penguji 2 Alfan Bachtiar,S.Sos.I.,M.I.K - - Anggota/Penguji 3 |
| Kode Prodi PDDIKTI |
70201
|
| Edisi |
Unpublished
|
| Prodi/Fakultas |
Prodi Ilmu Komunikasi / Fakultas Ilmu Sosial dan Ilmu Politik
|
| Kontributor | |
| Bahasa |
Indonesia
|
| Penerbit | Institut Bisnis & Informatika Kosgoro 1957 : Jakarta., 2023 |
| Edisi |
Unpublished
|
| Subyek | |
| No Panggil |
2023-57-036
|
| Copyright |
Institut Bisnis & Informatika Kosgoro 1957
|
| Doi | |
| Bentuk File |