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RAHMAH FEBRIANTY Pengarang Agus Hitopa Sukma, S.H, M.I.Kom Dosen Pembimbing 1 Misnan, S.S., M.I.Kom Ketua Penguji/Penguji 1 Iswahyu Pranawukir S.Sn,M.Ikom Anggota 1/Penguji 2 Alfan Bachtiar,S.Sos.I.,M.I.K Anggota 2/Penguji 3

The development of information and communication technology has made online media, especially social media, a medium to be utilized Corporate Secretariat PT Wijaya Karya (Persero) Tbk as a step in enhancing the company's positive image. This research was conducted to find out "How the communication strategy public relations applied Corporate Secretariat PT Wijaya Karya (Persero) Tbk. in improving the company's image through Instagram?” This study aims to determine the communication strategy public relations applied Corporate Secretariat PT Wijaya Karya (Persero) Tbk. in improving the company's image through Instagram. The concept used in this study is the concept of the four stages of the work process public relations which includes collection, planning, implementation and evaluation. The research method used is a qualitative method with a descriptive analysis approach. The collection of data used in this study is by observation, interviews, documentation and literature study. Based on the research results, it can be concluded that Corporate Secretariat PT Wijaya Karya (Persero) Tbk in managing Instagram social media to improve the company's image uses four stages, namely searching for information for materials that will be used as content to be disseminated. Second, content planning and compiling content from the information obtained. Third, the implementation and communication stage, the process of uploading content to interacting with the public. And the last is evaluation, this stage assesses feedback obtained from the public.is evaluation, this stage assesses feedback obtained from the public.