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RIZKY SEPTIANDI Pengarang Iswahyu Pranawukir S.Sn.,M.I.Kom Dosen Pembimbing 1 Misnan, S.S.,M.I.Kom Anggota 1/Penguji 2 Mayang Riyantie, S. Ikom, M.Ikom Anggota 2/Penguji 3 Agus Hitopa Sukma S,H.,M.I.Kom Ketua Penguji/Penguji 1

In the Covid-19 era, the use of masks became one way of preventing the virus. Due to the growing need for masks but not in line with the existing supplies in the community, the effect made the price of masks become sharply rising and scarcity. PMI makes campaign a “Million-mask movement campaign for Indonesia” to help people with the needs of masks. PMI makes campaign a “Million-mask movement campaign for Indonesia” to hel people with the needs of masks the massive depletion of the PMI campaign of a million mask for Indonesia. As well as to know the obstacles related to the dissemination of information from the campaign cretade by PMI’s “Million mask movement for Indonesia. On this research, the approach used is qualitative research. Data collection techniques performed by collecting observations, interview, books, or other sources. Data analysis techniques performed according to Miles and Hubberman. The result showed that residents Lenteng Agung of the high-end debility assessed the steps or attitude taken by PMI by making million mask movement campaign for Indonesia already at the time of the rise of the price of the mask implemented strategy was not able to solve the existing problem. PMI also has barriers in the dissemination of non-effective information related to the campaign of a million mask for Indonesia due to the non-mass use of media.