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STRATEGI KOMUNIKASI PEMASARAN TERPADU “DIGITAL PRINT” DALAM MENINGKATKAN PENJUALAN MELALUI INSTAGRAM @printsini_
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The objective of this study is to determine how integrated marketing communications works and the obstacles that occur. This research uses IMC (Integrated Marketing Communication) theory with the method used in this research is qualitative research. This research was carried out offline, by making observations at Digital Print in carrying out the integrated marketing communications process carried out by Digital Print. The approach utilized in this study is qualitative research. Data collection methods involve interviews, observations, and documentation. The sample in this study was selected using a purposive sampling method with several criteria. Analysis of research data is descriptive qualitative. Based on the results of the analysis, it shows that to increase visitors you have to use several marketing stages, but in its implementation Digital Print carries out integrated marketing communications through the media and uses several stages to attain the desired outcomes. The steps taken include determining the media used to carry out an integrated marketing communications strategy because it is considered the most instant media and has attractive features so that information can spread widely quickly.Other obstacles include human resources which have not been able to maximize in formulating an integrated marketing communications strategy.
Detail Information
| Item Type |
Bachelor's Thesis
|
|---|---|
| Penulis |
Raray Muhammad Sundana - Personal Name
|
| Student ID/NPM |
03201940033
|
| Dosen Pembimbing |
Maria Jashinta . S.I.Kom.,M.I.Kom - - Dosen Pembimbing 1
|
| Penguji |
Misnan, S.S., M.I.Kom - - Ketua Penguji/Penguji 1
Iswahyu Pranawukir, S.Sn., M.I.Kom - - Anggota/Penguji 2 Mayang Riyantie, S.I.Kom., M.I.Kom - - Anggota/Penguji 3 |
| Kode Prodi PDDIKTI |
70201
|
| Edisi |
Unpublished
|
| Prodi/Fakultas |
Prodi Ilmu Komunikasi/Fakultas Ilmu Sosial & Politik
|
| Kontributor | |
| Bahasa |
Indonesia
|
| Penerbit | Institut Bisnis & Informatika Kosgoro 1957 : Jakarta., 2023 |
| Edisi |
Unpublished
|
| Subyek | |
| No Panggil |
2024-57-195
|
| Copyright |
Institut Bisnis & Informatika Kosgoro 1957
|
| Doi | |
| Bentuk File |