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FINI NURMALA Pengarang Misnan, S.S., M.I.Kom Dosen Pembimbing 1 Agus Hitopa Sukma, S.H., M.Ikom Anggota 1/Penguji 2 Hiswanti, S.Sos., M.I.Kom Ketua Penguji/Penguji 1 Iswahyu Pranawukir S.Sn,M.Ikom Anggota 2/Penguji 3

It is known that from 2020 the Tiktok application began to be used by social media users and one of them is for selling. This study aims to understand the marketing communication strategy of PT. AIUEO Indonesia Sentosa in increasing product sales on Tiktok and the obstacles faced. The method used is descriptive qualitative with purposive sampling, involving in-depth interviews, observation, literature study, and documentation. Using several strategies such as advertising, personal selling, sales promotion, public relation, and direct marketing. The results showed that online promotions, advertisements, discounts, and in-depth approaches have an important role in the marketing communication strategy at PT AIUEO. In addition, there are internal and external inhibiting factors such as hate comments, technical errors that hinder the marketing process.