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KEZIA NETHANIA PUTRI Pengarang Dr.Hiswanti, S.Sos., M.I.Kom. Dosen Pembimbing 1 Afrida Sary Puspita, S.Sos., M.A Anggota 1/Penguji 2 Alamsyah, S.Sos.,M.I.Kom Ketua Penguji/Penguji 1 MAYANG RIYANTIE,S.I.KOM.,M.I.KOM Anggota 2/Penguji 3

Lack of public awareness regarding the use of Priority Seats, which can cause inconvenience for those who should get priority on KRL, lack of enforcement of rules related to the Priority Seats campaign by KAI Commuterline regarding the use of priority seats. This study aims to determine the Priority Seats Corporate Communication Campaign implemented by KAI Commuter which aims to increase passenger awareness of the importance of providing priority seats to entitled passengers, especially on Commuterline train public transportation. PT. KAI Commuter Indonesia strongly recommends giving seats especially to People priority, especially if the KRL is quite crowded. The research method used is a qualitative approach with data collection techniques in the form of in-depth interviews with KAI Commuter Public Relations, security officers, CSOT, general passengers and priority passengers. The technique of determining informants, researchers used a technique called Purposive Sampling. Data analysis techniques use data reduction, data collection, data presentation and drawing conclusions. The results of the priority seat campaign research organized by PT. KAI Commuterline, according to the findings that have fulfilled the campaign The Five Functional Stage Development Models There is an identification stage is the campaign introduction stage such as symbols of pregnant women, mothers carrying toddlers, the elderly and people with disabilities, identity is also in the form of appeals contained in the train. In addition there is a legitimacy stage is the campaign stage to gain support from organizations and communities, such as support from the Indonesian Consumers Foundation (YLKI), as well as getting support from the community of people with disabilities and the community of commuterline lovers. Furthermore, there is a participation stage is a stage where community participation plays an important role in disseminating information widely by distributing posters, stickers or other campaign materials. Next, the penetration stage is where the campaign begins to gain widespread acceptance among the public, leading to greater compliance with the priority seat regulations. Finally, the distribution stage demonstrates that the campaign's priority seat objectives have been achieved. Obstacles frequently encountered during the KAI Commuterline campaign required collaboration with security officers in the field, which served as a form of direct communication to reinforce the campaign's message