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<title><![CDATA[PENGARUH KUALITAS WEBSITE DAN ATRIBUT PRODUK TERHADAP MOTIF BELANJA ONLINE PADA MAHASISWA IBI-KOSGORO 1957]]></title>
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<namePart>Ahmad Nurdin Hasibuan, S.E., M.M</namePart>
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<namePart>Bernardus Wishman Siregar,SE,M.E</namePart>
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<namePart>Enny Widayati, S.M.I., M.M..</namePart>
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<publisher><![CDATA[Institut Bisnis & Informatika Kosgoro 1957]]></publisher>
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<note>Pengaruh Kualitas Website Terhadap Motif Belanja : Hasil penelitian rata - rata jawaban responden tentang variabel kualiteas website berdasarkan pernyataan dalam kuesioner, berada pada alternatif (sangjat baik). Hal ini berarti bahwa kualitas website yang diterapkan di situs toko online sudah berjalan dengan baik sehingga berpengaruh terhadap motif belanja online dan sesuai yang di harapkan oleh para pelanggan, dalam hal ini adalah Mahasiswa IBI-KOSGORO 1957.</note>
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